About us

Welcome to Mae & Willow Charleston

Our Story — 10 Years of Comfort, Style & Love

I’m Lila, and this little boutique began with a simple dream — to create a space where comfort and elegance could live side by side.

What started as a small idea at my kitchen table quickly grew into something far greater than I ever imagined — a heartfelt journey shared with my daughter, Rose.

In the early days, there were long nights filled with worry, stacks of fabric samples, and endless cups of tea. There were moments I questioned whether I could keep going. But then came the first few customers — women who believed in what we were creating. Their kind words, returning smiles, and shared stories gave me strength to continue.

Over the years, Mae & Willow Charleston has become more than just a boutique. It’s a celebration of timeless comfort, effortless style, and the bond between mothers and daughters. Each collection we design is inspired by real women — women who value softness, confidence, and authenticity in everything they wear.

Our pieces are chosen with care, crafted with love, and meant to make you feel at home — wherever life takes you.

Today, as we celebrate 10 years of growth and gratitude, we want to thank you for being part of our story. Every order, every kind message, and every returning visit has helped us build something beautiful — together.

With all our love,

Lila & Rose 🤍

Mae & Willow Charleston

“Timeless comfort, born from love.”